This has quickly become my HG highlighter. It was one of the first products I picked up in Korea, and I completely bought it on a whim. There are two shades available, but I picked this lighter pink shade because it seemed different from other highlighters I had seen before. It was pretty cheap, somewhere between USD $10-15 if I recall. I'm glad I got it!
Packaging: This product comes in a large pan with an equally large mirror on the lid. The packaging feels sturdy, I've dropped it *quite* a few times and it hasn't come unhinged yet! The lettering on the front has already started to wear off, which I notice happens frequently with any drugstore or lower-end beauty products. The powder itself has a raised sparkle design which hasn't rubbed down yet, so it still feels like new.
Application: I found this product especially hard to swatch out with my fingers. That's one of the things that drew me to this product originally - I thought there would be no way I could overdo it. However, when applied with the brush this goes on very nicely and is quite noticeable. Something I don't like about other highlighters I've tried, such as the Revlon Skin Lights Powder or the Paul & Joe Highlighter Powder Duo, is that it seems barely noticeable once applied. Of course a highlighter shouldn't be over the top, but I don't like that some products get lost on the skin completely. This shows up and doesn't look over the top even when I apply extra.
Bottom: No flash
Wear: I use this on the tops of my cheekbones and on my brow bones and tear ducts. The effect on the eyes is especially nice when I'm not wearing much makeup. My new everyday eye look is just a little transition shade in the crease (a bronzer if I'm especially lazy) and this highlighter. You do have to be careful not to over-do it on the brow bones, as it can look overdone with a very neutral eye look.
I find that this product looks especially nice with matte blushes. Recently I picked up MAC Peaches, and this over Peaches and whatever bronzer lightens up an otherwise very dark cheek look.
This product is especially long-wearing. I notice it more at the end of my day in my tear ducts than I do on my cheekbones, but I have the very bad habit of touching my face during the day, especially when I'm studying. I'm sure I wear most of this off my cheekbones but I still notice it's there. Even when I rub my eyes this product stays in the tear ducts, which is really amazing.
Overall: This product is it for me. It's pigmented, long wearing, and you get a lot of product for your buck. I won't be shopping for a new highlighter any time soon! 5 stars! I recently found an Etude House in Japan and I might consider getting the other color, whcih was more beige/nude. Stay tuned!
What Etude House products are your favorite? What kind of reviews would you like to see next? Let me know!